A Digital Marketing Strategy That Works
When it comes to a digital marketing strategy there are so many different approaches that marketing experts preach and companies use, that it is difficult to know exactly which ones are worth trying. Over the years, there were many companies that have worked with us, with confusing strategies and approaches, that seemed to not produce the best results for them.
One of the biggest mistakes we have seen is that companies often tend to focus on far too many marketing channels and end up choosing strategies that are not able to produce any results. Why? Well when you are trying to do too many things at once, your results might not be the best. This is why we always advise our customers to focus on one thing at a time.
Focus on one marketing strategy approach
There are so many different marketing channels that we can use to improve a business, that it is difficult to choose the right one. Oftentimes companies will try to be present in all of the places. This is not the best approach. To implement a digital marketing strategy that works you need to be aware of the different opportunities in different channels. What does this mean?
The fact is that depending on the business you have, some marketing channels might be much more important than others. What do we mean by this? Let’s look at an example
Let’s consider that you have an ecommerce business. You could probably advertise that business with flyers, but that would be a silly approach. This is because someone reading the flyer about your ecommerce business might forget about it in a few seconds. It would also be impossible to monitor conversions, and actually, calculate your return on your marketing investment. If we take a restaurant, then perhaps the flyer approach might be a much better solution.
This takes us to the next important step, which is choosing the right channel to focus on
Choose the right marketing channel
By choosing the right marketing channel what you are essentially doing is making sure that the money you spend on that channel will bring you the most sales. For this, you need to try out a few channels at first. However, it is clear that some industries work better with certain marketing channels. By focusing on one channel you also spend fewer resources, than by trying to do many strategies all at once.
How do we choose the best channel? If you are in a completely new business space, and an unexplored industry the best way is to try different marketing channels. Make sure that you monitor the results, and see which channel brings in the most leads, or conversions with the fewest resources. Once you have tested this extensively, you can then focus mainly on one channel. This does not mean that you should ignore all of the other channels. Instead, it means that you should focus most of your time, money, and effort on the approach that brings the most revenue.
Treat your marketing strategy as an investment
Just like every investment, money is supposed to generate a return. The same concept should be applied to digital marketing. When it comes to digital marketing, your goal should be to bring the most customers in at the lowest price. Determining early on how much money you need to spend in order to generate $1 is the key.
This is where using marketing channels, and choosing the appropriate ones can help your business tremendously. When you start optimizing your preferred channel, you can then get very high returns. Imagine spending $0.1 in marketing that on average generates $1. This is the key to a great digital marketing strategy.
Monitor the data of your marketing strategy
Consumer preferences and behavior are constantly changing. Therefore, we need to constantly monitor how our marketing strategy is working. Sudden changes can tremendously affect your business. Thus, we need to constantly adapt a marketing strategy to the ever-changing reality.
In order to achieve your goals, these adjustments need to be made. If you have a marketing strategy that has worked for quite some time, and you think you can stick with it for 5 years, let me tell you that it does not work that way. People change, and the world is constantly transforming. Therefore the way consumers think, choose and buy products and services is also constantly changing.
As a business, you need to be able to adapt to these changes and find the best marketing solutions to implement. So that your return on your marketing spending is worthwhile.
Focus on the long-term results
Some marketing strategies like SEO and content are not for everyone. This is because some businesses are pressured at a corporate level to deliver results fast. However, this is not how content and SEO strategies work. It requires you to think over the long term and see the potential in constantly driving potential leads and conversions to your business.
When you spend money on ads, you will only get customers until your budget ends. However, when you invest in SEO and content, it can generate revenues indefinitely. If you want to have a successful business over the long term, an SEO and content strategy is crucial to your success.
We offer several services related to SEO and content strategies, and we would be happy to help you achieve your marketing goals. Contact us and we could implement a marketing strategy that finally works.