Today more than ever, content creation is extremely important. In the world we live today, content is the basis of all the technologies we use daily. While we receive notifications, or on social media, we are constantly being shown different pieces of content. Due to this fact, our ability to focus is today a lot more limited. This is why we are constantly attracted by different content around us, and especially online.

This outlines part of the importance of creating high-quality content. Due to the extreme amount of competition, it is essential to have content that stands out. About 7.5 million blog posts are published every day. This gives you a good idea of how much content is constantly being produced every day. In fact, when we look at the numbers yearly there are nearly 2.738 billion blog posts created every year. 

When we add this to the amount of video content now available on YouTube, plus all of the social media content that is created daily, there seems to be far too much competition. 

Stand out from the crowd

Content allows you and your business to stand out from the competition. In fact, it could be argued that content is the single best differentiating factor when it comes to online businesses. Every business has access to pretty much the same products, in fact, most of them hardly differentiate themselves from the competition. Content creation can be a seriously important competitive advantage for every business.

How creating content can help you stand out

By creating content, that resonates with your target audience, and that promotes engagement has become one of the single most important differentiating factors in business. We see this from social media to eCommerce and other businesses that have any presence online. So how can content help your business?

Whether you have a physical location, or your business is solely online, content creation is extremely important. Content allows you to generate leads for your business. If you want to get customers, and you want to attract them online, there is no better way to do it than through creating content.

Some business owners think that marketing is all about advertising, when in fact there are so many more lawyers to the marketing “onion” that we still have to peel. But how exactly does creating content benefit your business?

The right content generates traffic to your website. It is one of the cheapest and most effective ways to actually generate potential clients, and increase your brand awareness. Ads are certainly effective until your marketing budget runs out of money. Content on the other hand presents a much better return on investment. Creating content means that you will be able to attract customers forever. A single piece of high-quality content is able to generate visits, and traffic to your website for a long period of time. Advertisement is limited to your marketing budget, and when it ends so does the traffic.

Advertisement is a weak marketing strategy

We see that many businesses try to increase their online exposure solely by focusing on online advertisement. However, there are several disadvantages when we compare it directly with content creation. 

The fact is that content creation generates on average more leads and a higher conversion rate than any advertisement option you choose. This is because by creating content, you are providing your visitor’s value. Ads on the other seem forced, and most people tend to not be so interested in them. 

Content creation presents a much higher return on investment

This is the bottom line when it comes to investing in marketing – content creation has a higher return on investment. Content creation leads to three times more leads than other marketing options. 

The quality of the leads also tends to be much higher. Another important factor is that it allows a company to cheaply and effectively increase their brand awareness tremendously. It allows you to cater to and better understand your target audience, as you can analyze their feedback on the content you create.

If you are interested in creating a content creation strategy adjusted to your needs, make sure you contact us. We will be available to help you improve your marketing strategy.